Saturday, December 4, 2010

DEADLINE ALERT: 2011 Addys Call for Entries

DEADLINE ALERT!  ENTRIES DUE THIS FRIDAY!



DEADLINES
deadline 12.17.10
extended deadline 12.22.10
student deadline 1.10.11

FEES
member: early $50, late $65
non-member: early $70, late $85
student member: early $35, late $50
student non-member: early $45, late $60


DELIVERY
deliver your entries anytime between 9am – 6pm on Dec 17 or
contact the AAF-KC office to schedule your entry drop-off before Dec 17.
running late? drop off your late entries no later than Dec 22 before 6pm.
(816) 822-0300, 1025 Jefferson Street, KCMO 64105


LOCAL-ONLY CATEGORIES
to view all the categories, click here.

EVENT/EXPERIENTIAL MARKETING EVENT:
defined as an experiential and/or event marketing effort
that occurs in one market or venue

TOURS:
defined as an experiential and/or event marketing effort
that occurs in multiple markets or venues

ENVIRONMENTAL EXPERIENCE:
defined as the integrated effort that makes up an environmental marketing
experience at an established permanent or semi-permanent location designed
to provide consumers with a multi-sensory brand experience; could include
architecture, fixtures, personnel gear/wear, environmental collateral (POS), etc.

[REQUIRED DOCUMENTATION FOR ABOVE: short write-up; video (no
more than 2:00) or photography that depicts the event, tour or environment
that also details/depicts on-site support materials used, such as collateral, artifacts,
personnel gear]

INTERACTIVE SOCIAL MEDIA PRESENCE
defined as the establishment and ongoing operation of a social media presence
for a product or service, including for agency self-promotion purposes;
may include multiple platforms (Twitter, Facebook, etc.)

SOCIAL MEDIA PROMOTION
defined as the use of a social media presence for a product or service during a
discrete promotional window, including for agency self-promotion purposes;
may include multiple platforms (Twitter, Facebook, etc.)

[REQUIRED DOCUMENTATION FOR ABOVE: same guidelines as for standard
internet/interactive submissions – URLs are required (Facebook pages, Twitter pages,
YouTube, Foursquare, etc.); For multiple URLs in a campaign category entry, create a
webpage that contains each of the of the individual links and provide that
single URL to enter. Color screenshots also required.]

MOBILE APPS
submit 8 demo codes for free app store download

SECOND CHANCE
work submitted in the 2009 kansas city addy
competition that did not win gold

GREAT WORK THAT NEVER RAN
work created between january 1 and december 31, 2010
that was nixed by the client before it appeared in media.

HOW TO ENTER
So, now that you have all the details click here and we’ll get you entered.


STUDENT ENTRIES
If you are a student, click here to enter.

American Advertising Federation - Kansas City
1025 Jefferson, Kansas City, MO, 64105 USA

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