Brian Collins is Chief Creative Officer of COLLINS, an innovation-led firm dedicated to inventing branded experiences, digital interactions and communications that shape both companies and people for the better. His colleague Leland Maschmeyer is the creative director for the firm.
Chairman & Chief Creative Officer // Collins
"For almost a decade I led the brand and innovation division of Ogilvy & Mather. We built communications and design solutions for some of the world's most iconic companies including Unilever, Kraft, Mattel, Motorola, AT&T, Coca-Cola and American Express. We worked hard and developed a reputation for doing good work. Still, I thought there was a different way to take advantage of the changes driving new technology and marketing. I wanted to invent new ways to connect people with emerging ideas and brands. So my partners and I set out to create a firm to do just that." [via collins1.com]
Creative Director // Collins
"For years I made ads for NASDAQ, Travelocity and Virgin Atlantic. Though none of my ideas were really intended to be ads. I always tried to make them something bigger. I tried to make marketing that mattered to people. That stood out in their lives not because it disrupted them, but because it uplifted them. The way I see it: creating social change creates pocket change." [via collins1.com]
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