Dreamworks Animation May Have Abandoned Product Placement With 'Megamind'

Dreamworks may have taken home a record-breaking $50 million from the box office this first November weekend but few, if any, of those dollars came from corporate sponsors.  The Will Ferrell hit Megamind seems to be banking on its own star power.

Read the full article at Posted by Abe Sauer on November 8, 2010 03:40 PM on brandchannel