DEADLINE ALERT: 2011 Addys Call for Entries

DEADLINE ALERT!  ENTRIES DUE THIS FRIDAY!

DEADLINES

deadline 12.17.10

extended deadline 12.22.10

student deadline 1.10.11

FEES

member: early $50, late $65

non-member: early $70, late $85

student member: early $35, late $50

student non-member: early $45, late $60

DELIVERY

deliver your entries anytime between 9am – 6pm on Dec 17 or

contact the AAF-KC office to schedule your entry drop-off before Dec 17.

running late? drop off your late entries no later than Dec 22 before 6pm.

(816) 822-0300, 1025 Jefferson Street, KCMO 64105

LOCAL-ONLY CATEGORIES

to view all the categories, click here.

EVENT/EXPERIENTIAL MARKETING EVENT:

defined as an experiential and/or event marketing effort

that occurs in one market or venue

TOURS:

defined as an experiential and/or event marketing effort

that occurs in multiple markets or venues

ENVIRONMENTAL EXPERIENCE:

defined as the integrated effort that makes up an environmental marketing

experience at an established permanent or semi-permanent location designed

to provide consumers with a multi-sensory brand experience; could include

architecture, fixtures, personnel gear/wear, environmental collateral (POS), etc.

[REQUIRED DOCUMENTATION FOR ABOVE: short write-up; video (no

more than 2:00) or photography that depicts the event, tour or environment

that also details/depicts on-site support materials used, such as collateral, artifacts,

personnel gear]

INTERACTIVE SOCIAL MEDIA PRESENCE

defined as the establishment and ongoing operation of a social media presence

for a product or service, including for agency self-promotion purposes;

may include multiple platforms (Twitter, Facebook, etc.)

SOCIAL MEDIA PROMOTION

defined as the use of a social media presence for a product or service during a

discrete promotional window, including for agency self-promotion purposes;

may include multiple platforms (Twitter, Facebook, etc.)

[REQUIRED DOCUMENTATION FOR ABOVE: same guidelines as for standard

internet/interactive submissions – URLs are required (Facebook pages, Twitter pages,

YouTube, Foursquare, etc.); For multiple URLs in a campaign category entry, create a

webpage that contains each of the of the individual links and provide that

single URL to enter. Color screenshots also required.]

MOBILE APPS

submit 8 demo codes for free app store download

SECOND CHANCE

work submitted in the 2009 kansas city addy

competition that did not win gold

GREAT WORK THAT NEVER RAN

work created between january 1 and december 31, 2010

that was nixed by the client before it appeared in media.

HOW TO ENTER

So, now that you have all the details click here and we’ll get you entered.

STUDENT ENTRIES

If you are a student, click here to enter.

American Advertising Federation - Kansas City
1025 Jefferson, Kansas City, MO, 64105 USA